Our Work

With zero barriers in language and culture, understanding your core business needs are at the heart of how we provide our services to you. Here is an example.

The Problem

Market leading Chinese in-vitro diagnostics company with a COVID-19 related product faces difficulties entering the U.S. market, including product registration, late entry, unknown brand, and no distribution channel in North America.

The Approach

We designed the legal framework for a joint venture in the U.S., analyzed the market opportunity for specific COVID-19 products, analyzed and recommended a distribution approach.

The Solution

Enabled decision for bringing the portfolio to the U.S. market, identified local U.S. partners, and defined go-to-market strategy.